Pizza Express - one of the best restaurant loyalty programmes…
What does Pizza Express’ loyalty offering look like?
Pizza Express offers freebies on a tiered basis to reward frequent diners. It’s one of the best loyalty programmes out there in my opinion, and it’s so easy to use which makes it even better!
My favourite part of the offering is that each person who is signed up on the table can use their loyalty status. This means you can get quite a lot of freebies for the table if you all have status.
You can download the app in the app store. Use my referral code MV4MCW to get an additional free starter just for signing up!
Note: the free starter cannot be redeemed immediately, but will be valid for your next visit, which must be within 6 weeks; it will be in addition to the other perks you get for being a member.
What do you get at different tiers?
You get different rewards depending on your tier status. You can get all of these rewards, not just picking one… Though worth noting that you cannot use it in collaboration with vouchers or other offers (e.g. special 2 for 1 deals) from the same members account.
Bronze (1 stamp):
The first tier is bronze. This entitles you to:
A free side - choose from broccolini, mac & cheese, mixed salad, halloumi bites, rainbow slaw or polenta chips (worth up to £7.25)
Birthday month: Free dessert
Silver (5 stamps):
As a silver member, you get up to £15.95 worth of value each time you visit (and even more on your birthday...):
Free standard dough balls (worth £6.75)
Free soft drink (worth up to £4.75)
Free tea or coffee - note it says hot drink in the app, but it doesn’t cover hot chocolate or specialty drinks (worth up to £4.45)
Birthday month: Free classic or leggara pizza
Gold (12 stamps):
This is where it gets really good with up to £32.85 value each time you visit (and even more on your birthday…). As a gold member, you get:
Free standard dough balls (worth £6.75)
Free soft drink - includes sparkles and juices too (worth up to £4.75)
Free dolcetti - a drink + mini dessert (worth £7.45)
Free large water bottle - still or sparkling (worth £3.95)
Free romana upgrade (worth £1.95)
Free piccolo kids meal Monday - Thursday only - small pizza, doughballs and drink (worth £8)
Free cookbook - to be redeemed once anytime in your first year as a gold member
Birthday month: Free classic or leggara pizza OR a free bottle of wine or prosecco
Note: Value based on my local pizza express - might differ by location
The best part about this is that each member who orders a main can also use their freebies. So if there are 4 of you dining together, each with gold membership, you could get 4x dough balls, 4x soft drinks etc.
Top tip: If they have a good promotion on (e.g. 2 for 1 pizzas) and you aren’t really hungry, then it might be worth one member using that offer instead of their freebies, and the other member getting all of their freebies and sharing!
Refer a friend:
Referring a friend gets both you and them an additional free starter. Feel free to also use my referral code when you sign-up to get your free starter! Referral code: MV4MCW
Note - you add this in after downloading the app and registering.
How do I earn stamps to progress through the loyalty tiers?
In restaurants (1 pizza stamp):
Earn 1 Pizza Stamp every time you dine in and spend at least £10 per checked-in member.
Takeaway and delivery (1/2 pizza stamp):
Order online directly via PizzaExpress to earn half a Pizza Stamp with each order when you spend at least £10. Unfortunately you only earn one stamp regardless of how much you spend, and only the person who orders gets the stamp. Note - ordering through a 3rd party like Deliveroo or JustEat doesn’t get you any stamps.
Pizza express pizzas from the supermarket (1/4 pizza stamp):
Find and scan the code in the pizza box to earn quarter of a Pizza Stamp with selected chilled supermarket pizzas.
Games and competitions:
Sometimes they launch competitions and status is one of the prizes. I went straight from bronze to silver as a prize from their Christmas “catch the doughballs” game.
Are there any other discounts available?
Pizza Express has partnerships with a few different companies to offer discounts. It’s worth noting that unfortunately you cannot get both the discount and the loyalty freebies. The Rewards scheme is undoubtably the best value, but if you are trying to save the pennies / aren’t hungry enough to justify all of the freebies, and are eligible then the discounts can be a good alternative!
Students:
If you are registered with UNiDAYS, you can get 25% off the bill or a classic pizza for £7.95 when dining in or ordering for collection.
To redeem it, you can show the code on the UNiDAYS app to your server.
Sunday to Friday only (excludes bank holidays and other select dates such as Valentine’s day and mother’s day)
Blue Light Card and Defence Discount Service card holders:
20% off all food from Saturday – Thursday (excludes bank holidays and other select dates such as Valentine’s day and mother’s day)
You need to download a code from the Blue Light Card platform, or the Defence Discount Platform and show it to a Pizza Express employee when dining.
It’s not heavily advertised, but they do have it hidden away in their website here in case you ever need to provide it
You can redeem your Tesco Clubcard points for a voucher for Pizza Express, at 2x the value of your points (vs using in Tesco)
This is the standard redemption rate for Clubcard points, and you can get better value on the clubcard points with other partners, see more details on how to collect and our recommendations here
There are also a broad range of offers with other partners:
Tastecard and Gourmet Society: 25% off all food and drink when dining in Sunday to Friday
O2 Priority: Classic pizzas for just £6.95 or a portion of free Dough Balls with the purchase of main when dining in restaurant, available every day
Monzo perks: 20% off the food bill, when dining in Sunday to Thursday
ODEON myLIMITLESS: 25% off food all day, every day when dining in
Employees of Best Food Logistics, Reynolds and the Asahi Group: 25% off food & soft drinks when dining in Monday to Sunday (requires staff ID)